SYLKA™ strengthens links with UAE through new partnership  

One of the world’s leading luxury carpet brands, SYLKA™, has expanded its significant interest in the United Arab Emirates by striking up a new partnership with Alnabooda Interiors based in Dubai.

As a previous two-time recipient of a Luxury Lifestyle Award for its work in the region, SYLKA™ hopes to continue to build upon its success in the Middle East with this latest relationship.

Alnabooda Interiors, located in Al Quoz, sells a range of luxury home interior brands and will be the sole distributor of SYLKA™ in Dubai.

SYLKA™ is made with the revolutionary fibre system NuSilk. Although delicate and luxurious to touch, the micro-fibre from which NuSilk™ is derived makes SYLKA™ extremely durable, hardwearing and exceptionally versatile.

These unique characteristics have won it favour with a number of large hospitality venues and luxury residential developments, as well as with the builders and designers of some of the world’s finest superyachts, which often grace Dubai’s docks and harbours. It has also been specified by DAMAC Properties in several of its high-end projects in the region.

Steve Farrell, Founder and Managing Director of SYLKA™ said: “We are delighted to be working with Alnabooda Interiors to extend our strong influence in the Middle East. We have been very impressed with the way in which they work and we feel that their ethos and high standards fit in with our own company’s values.

“We are very excited to see how this partnership develops and evolves and have high hopes for SYLKA’s continued success in the UAE.”

NuSilk™ is also the only fibre system of its type that will retain its beauty and delicate feel after cleaning, all of which has helped contribute to SYLKA’s outstanding success since its launch in 2012.